The Bauer Group Showcases the Plant-Based Future at OMR 2026
The OMR Festival is one of the leading events for the digital economy and online marketing in Europe and will take place this year on May 5 and 6 in Hamburg. The Bauer Group will be participating as a partner of the OMR Festival for the third time in 2026, and this year’s theme is “Enjoying tomorrow’s future today.”
INVESTING IN A SUSTAINABLE FUTURE In 2026, the Bauer Group will once again be a partner of the OMR Festival and will use the stage to present another milestone in its sustainable transformation. A dedicated production facility for plant-based products is
In 2026, the Bauer Group will once again be a partner of the OMR Festival and will use the stage to present another milestone in its sustainable transformation. A dedicated production facility for plant-based products is currently being built in Wasserburg am Inn, and the first glimpses of it will be shown exclusively at the festival. The presentation will be accompanied by a panel discussion on the Blue Stage, product premieres on the festival grounds, and a special offering at the Premium Food Stand.
Since its founding in 1887, Bauer has stood for quality, enjoyment, and innovation.
With its new plant in Wasserburg, the Bauer Group is setting an example for sustainable development and regional economic growth.
The modern production facility enables:
• Shorter transport routes
• Reduced CO2 emissions
• The use of locally grown plant-based raw materials
• Greater transparency throughout the entire value chain
As our production capacity expands, so does our plant-based product range—the first new products will make their debut at OMR.
OMR: A Platform for Progress and Inspiration
The partnership with the OMR Festival is a top priority for the Bauer Group. The dynamic atmosphere, the audience, and the event’s content provide the perfect setting for advancing key topics of the future. In 2026, Bauer will use this platform to present a significant step toward a responsible and pleasure-oriented future—and to share its vision of plant-based moments of enjoyment with a community that actively shapes change and progress.
OMR also values this long-term partnership: The Bauer Group is regarded as a company that combines tradition with a forward-looking approach and consistently invests in sustainable development—an approach that fits perfectly with the festival’s character.
Further information on the program highlights and activities surrounding the Bauer Group’s appearance at OMR will follow in the coming weeks.
Be the Big
Careers at the Bauer Group
Five companies, one strong network: The Bauer Group stands for diversity, unity, and regional strength. Whether it’s Privatmolkerei Bauer, Elsdorfer, Immergut, Frikoni, or Märker—each company has its own strengths and offers you unique opportunities. Together, we create a work environment that is not only secure but also has a human touch.
With around 1,500 employees, we’re large enough to offer exciting prospects while still maintaining a family-like atmosphere.
Join the teamWhy OMR?
A platform for strong brands
With over 70,000 visitors, the OMR Festival is Europe’s largest digital and marketing event—and the perfect place to showcase our brands, our values, and our story. Because Bauer is more than just yogurt: it stands for innovation, a sense of community, and a genuine connection to the next generation.
OMR by the Numbers
Visitors
70000
Interactions on social media
50000000
Media Contacts
500000000
Speakers
> 800
