REVIEW OF THE OMR FESTIVAL 2025 - MOMENTS OF HAPPINESS ON EVERY TABLE
The OMR Festival, one of the central events for the digital economy and online marketing in Europe, took place in Hamburg again this year and attracted around 70,000 visitors. The Bauer Group was represented for the second time with its own stand and made its brands emotional and visible under the motto "Moments of happiness on every table".
A HIGHLIGHT: 50 YEARS OF "DER GROSSE BAUER"
The anniversary of "Der Große Bauer" was at the centre of the celebrations. Originally developed in 1975 by Mr Ulrich Bauer in the fourth generation of entrepreneurs, the 50th anniversary was now duly celebrated at OMR by Florian and Markus Bauer in the fifth generation. The events surrounding the anniversary stand in Hall B6 offered tastings, surprises and celebrity guests. The cake cutting by OMR founder Philipp Westermeyer, who enriched the celebration with his presence, was particularly impressive.
A highlight was the performance by Florian and Markus Bauer, who celebrated their milestone birthday on stage together with presenter Sebastian Merget and a birthday serenade by pop singer LEA. LEA's concert on the Blue Stage brought a real festival feeling and gave visitors goosebumps.
Bauer x OMR "Yo & Go"
A limited edition
A special experience for trade fair visitors was the Bauer Yo&Go drinking yoghurt in the flavours peach-passion fruit and strawberry-mint, which was specially developed for OMR.
These refreshing cups were distributed throughout the site so that everyone always had a taste of Bauer in sight.
FULL BAUER POWER
The OMR Festival 2025 was a complete success for the Bauer Group, impressively showcasing both the brand and "Der Große Bauer". The event provided the Bauer Group with an excellent opportunity to present its commitment to quality and innovation to a wide audience. Accompanied by numerous inspiring encounters and culinary experiences, the event became a platform for exchange and networking in the digital and marketing industry.
Over the course of the two days, visitors were not only able to enjoy Bauer's diverse product range, but also experience the company's values and history at first hand. The presence of prominent guests and speakers helped to further emphasise the importance of the anniversary of "Der Große Bauer" and to combine Bauer's brand image with a sense of tradition and modernity.
Be the Big
Careers with the Bauer Group
Five companies, one strong organisation: the Bauer Group stands for diversity, cohesion and regional strength. Whether it's Privatmolkerei Bauer, Elsdorfer, Immergut, Frikoni or Märker - each company has its own strengths and offers you individual opportunities. Together, we create a working environment that is not only safe, but also ‘human’.
With around 1,500 employees, we are big enough to offer exciting prospects and at the same time remain family-orientated.
JOIN OUR TEAMWHY THE OMR?
A stage for strong brands
With over 70,000 visitors, the OMR Festival is the largest digital and marketing event in Europe - and exactly the right place to showcase our brands, our attitude and our story. Because Bauer means more than just yoghurt: it means innovation, proximity and a genuine connection to the generation of tomorrow.
THE OMR IN FIGURES
Visitors
70000
Interactions on social media
50000000
Media contacts
500000000
Speaker
> 800
