Bauer Gruppe x OMR
The OMR Festival, one of the most important events for the digital economy and online marketing in Europe, once again transformed Hamburg into a vibrant centre of innovation and networking this year. Attracted by renowned speakers and a large number of exciting exhibitors, around 60,000 to 70,000 visitors flocked to Hamburg to take part in the OMR Festival 2025.
The Bauer Group was represented for the second time with its own stand under the inspiring motto "Moments of happiness on every table". With around 1,000 exhibitors and celebrity guests such as Ryan Reynolds and Dirk Nowitzki as well as numerous masterclasses, the festival offered the ideal opportunity to present the Bauer Group brands in an emotional and visible way.
50 YEARS OF THE BIG BAUER: AN ANNIVERSARY TO CELEBRATE
A special highlight of the event was the 50th anniversary of "Der Große Bauer", a brand steeped in tradition that was founded in 1975 by Mr Ulrich Bauer, the fourth generation of entrepreneurs. Florian and Markus Bauer, who are continuing the family tradition in the fifth generation, celebrated this remarkable anniversary in style at the OMR.
Moments of happiness followed one another: attractive prizes in the twirl box and a moving live performance on stage, during which pop singer LEA performed a birthday serenade and presenter Sebastian Merget hosted the celebrations.
FOCUS ON MOMENTS OF HAPPINESS
Another highlight of the Bauer presentation was the Bauer Yo&Go drinking yoghurt developed exclusively for and with OMR in the refreshing flavours peach-passion fruit and strawberry-mint. These were distributed free of charge on the exhibition grounds by dedicated promoters and ensured that every trade fair visitor had the feeling of taking a piece of Bauer happiness home with them - present everywhere and always ready to hand.
Not only interactive experiences such as the whirl box with attractive prizes, but also the festive cake cutting by OMR founder Philipp Westermeyer took centre stage, highlighting the joy and variety of Bauer products.
TRADITION AND FUTURE OF THE BAUER GROUP
The Bauer Group looks back with pride on its successful appearance at the OMR Festival 2025, an event that once again emphasised why the company is a force to be reckoned with in the industry. Building on an impressive company history spanning five generations, the Bauer Group managed to impressively showcase the long-standing tradition of its products, while at the same time emphasising its innovative strength.
These special days were not only a review of achievements, but also a powerful prelude to a future full of further moments of happiness. The Bauer Group moves forward with the certainty that it will not only maintain its position, but also build on the knowledge gained and the positive feedback from the festival. This experience lays the foundation for future innovations and countless moments of joy, which the Bauer Group is determined to carry into the future.
Press Information
About the OMR Festival
The OMR Festival is the leading industry event for marketing and digitalisation, attracting 70,000 visitors every year and is one of the largest of its kind in Europe. The two-day event offers an extensive programme of conference, masterclasses and expo. Over 800 speakers discuss the latest trends and developments in the digital industry at the OMR Festival. The speaker line-up for the event on 6 and 7 May 2024 includes national and international experts such as Ryan Reynolds, Dirk Nowitzki and RAF Camora.
About the Bauer Group
Founded in 1887 by Franz Seraph Bauer as the ‘Bauerschweizer Käsewerk’ in Wasserburg am Inn, the Bauer Group has now been an independent family business for five generations. At Bauer, tradition has always gone hand in hand with innovation and development - long-term thinking and sustainable action take precedence over quick successes. This is how Bauer has developed into a high-performance group with production sites throughout Germany. With 5 companies and 4 plants for 4 business units, the group is a reliable and efficient supplier of dairy products and dairy alternatives, drinks, delicatessen and convenience food as well as fresh salads and fruit as fresh cuts.
Media contact
Press Factory GmbH
Julia Branding
Anklamer Straße 38
10115 Berlin
+49 30 767 339 072
Julia.branding@press-factory.de
Frank Mayerhofer – Director Marketing & Innovation
Privatmolkerei Bauer GmbH & Co. KG | Molkerei-Bauer-Straße 1-10 | 83512 Wasserburg/Inn
Tel.: +49 8071 109 430 | Email: F.Mayerhofer@bauer-natur.de
Caro Elmers – Assistentin Marketing & Kommunikation
Privatmolkerei Bauer GmbH & Co. KG | Molkerei-Bauer-Straße 1-10 | 83512 Wasserburg/Inn
Tel.: +49 8071 109 595 | Email: c.elmers@bauer-gruppe.de
